Wednesday, March 31, 2010

frontal enhancing technology

I was looking through a gay magazine recently and came across an add that I found amusing. It was for Andrew Christian brand underwear, the "Shock Jock eXXtreme" with "frontal enhancing technology". Yes, it's what you think - underwear to make male genitals appear larger than they are. The ad doesn't explain how it does this - is it padded, or it there plastic in there to make the crotch of the underwear stick out more? The add has a photo of a model in a boxing stance with his hands wrapped for boxing, and the crotch of the underwear sticks out very noticeably. So is this the male equivalent of a padded bra? My husband David made a comment when I showed him the ad, something like "So they added padding - why not just stuff a sock in your underwear if you want to make it look bigger?" Yeah, and I'm not buying any of that underwear. I've been with David for almost 19 years, he knows my real size and isn't complaining. Why pretend to have something that you don't have?

I have to add that I saw the ad in Out magazine. No, I don't subscribe to Out, I used to subscribe to The Advocate, which was a gay news/entertainment/lifestyle magazine. Before the internet, and before gay sites such as 356gay, Towleroad, Queerty and others, The Advocate was the only source for gay news that didn't make the mainstream press. I can remember back in the 1980s when I was living in Georgia where the only place that would sell it was the local porn shop. Now it's been bought by the publisher of Out and has been folded into Out. Don't know if I'll resubscribe or not.

1 comment:

  1. I think they sell bum enhancing underwear, too. But you're right - why advertise something that isn't there, only to disappoint someone later.

    It's amazing how things have changed. You could only buy The Advocate in a porn shop - now it's at any Barnes and Noble.

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